QUEEN OF THE CASTLE
Love all the weird and wonderful events that take place at CastleTown?
Well, Lorraine Marshall is the lady at the marketing helm guiding those activities.
Known as the ‘friendly marketing manager at CastleTown’, Lorraine Marshall is the marketing leader who creates those fun events that take place at the centre.
“The work the marketing team does is really diverse… from the creation of marketing campaigns and ideas, through to execution and everything in between,” Lorraine says.
“I love the interaction with our centre retailers, whose support and participation are integral to our success and the centre management team here is second-to-none.”
Lorraine first lived in Townsville over 20 years ago before moving south as a consultant to businesses, including McConaghy Retail. When she was asked to come up to Townsville for three months and sit in the marketing chair she didn’t hesitate.
“Well three months turned into two years this month and I’ve fallen in love with the centre, the team and the job,” Lorraine says.
I’M A CRAZY CREATIVE WITH A STRATEGIC MIND.
“I’m a crazy creative with a strategic mind. I think the most important quality I bring to the table is emotional investment in what I do. It’s not just a job!”
“In my time I’ve won heaps of awards, met many big celebrities, pulled off some smashing events and yet it’s the little things like walking behind a couple of shoppers who are commenting positively about something we’re doing in the centre that really makes it worthwhile.”
With Christmas just around the corner, Lorraine and the CastleTown team are gearing up for Santa’s arrival at the centre.
“Christmas is just a magical time of year to work in a centre. I never get tired of it,” Lorraine says.
“We have the team from Stable on the Strand bringing in a huge entourage of singers, dancers and musicians in a giant singing flash mob (our worst-kept secret of the year) followed by carols with the families.
“We also have a fab Christmas Kids Pantomime planned the week before Christmas, an invasion from the Magneticon characters and, of course, our iconic Santa of 24 years who is now seeing a second generation of his Santa fans!”