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Home|Community|Where Are They Now? April Hayes Dickson

Community, Interview

Where Are They Now?
April Hayes Dickson

April Hayes Dickson (nee Dwyer)

 

 

April Hayes Dickson

Marketing Consultant


What’s your link to Townsville?

I came to Townsville in 1984 as a Marketing and Promotions Consultant to assist radio station 4AY undergo a major image change. When I got off the plane the humidity made my mascara drip onto the tarmac as I struggled to spot my luggage on the tractor-drawn cart. But somewhere along the car trip between The Strand and the Townsville International I caught the Far North Queensland bug. I decided to have a crack at the upcoming local TV station auditions because I’d been on camera in WA television. I became the TNQ Weather Presenter and daytime host of a Tuesday live chat show called The Today Show, which became 2.30 Live until about 1988. Being in my 30s I was ancient in terms of the trend towards younger women on TV. I used to bill myself as the ‘World’s Oldest Weather Girl’.

Where are you now?

After Townsville I worked in marketing and PR in Sydney where I married my Kiwi-born husband, John, who was an Advertising Creative Director. A couple of years ago we retired and moved to New Zealand where we still operate our small marketing communication consultancy Out Of Their Minds. We have a recording studio at home and work with a handful of advertising clients and radio networks internationally. (We have 10 acres of rural heaven overlooking the often snow-capped Kakanui Range on the banks of a river.)

What’s your next project?

It should be retirement and renovating our barn-style house but we’re always coming up with random ideas like holding concerts on our bottom paddocks along the creek. Plus, I teach ballet to the local community as a hobby and might expand that regionally so anything could happen.

How did your time in Townsville set you up for success?

I was taken by the complete lack of pretension. It refocused my ideals.

January 21, 2018
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Every month, DUO captures the unique spirit of our region and grabs the attention of your community. We’ve been doing it for a decade, making DUO the go-to source for people living in or visiting Townsville and beyond. DUO showcases what’s hot, what’s on and who’s who with a dynamic blend of inspirational articles, lifestyle features, fashion, social pages, events and business news, it’s the place to be seen to build reputation, launch a new enterprise and keep the community in the loop about your news.
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