What’s your link to Townsville? After a family holiday to Townsville when I was 10, my family decided to move there from Bundaberg.
Where are you now? I left Townsville when I was 20 to move to Adelaide with my then boyfriend, now husband, Jake. We moved around for a few years as he was in the Army, then came back at the end of 2013. We decided Melbourne was the place to be for my dream job and for the fashion opportunities, so in January 2016 we made the move down south. We’re now happily living in inner-city Melbourne with our dog Kebab. I’ve made a lot of great fashion contacts in Melbourne and am looking forward to growing my business further.
What does your work involve? Designing new shoe collections, communicating regularly with my manufacturers, networking and building a brand profile. Meeting with stylists and other creative individuals is an inspiring part of the job. Our brand philosophy is quality over quantity, so we have created timeless pieces that don’t follow the fads of fashion. All our shoes are designed in Australia and handmade in Italy from the finest European materials.
How did your time in Townsville set you up for success? Townsville was a great starting point for me as I was involved in the Mercedes-Benz Fashion Festival and it was an exciting first experience for a fashion show. I felt supported in the local community about having a small business and regularly attended networking events like Business in Heels.
Do you still come ‘home’ to Townsville to visit? Yes I still visit my family in Townsville and it’s always a relaxing homecoming as the laid-back vibe is refreshing. Magnetic Island is lovely to visit as well.