Lucy Jackson
Fashion Designer
Q. What’s your link to Townsville?
I was in Townsville for four years doing a double degree in Business (Marketing) and Journalism at James Cook University. I’m originally from Mission Beach.
Q. Where are you now?
Burleigh Heads on the Gold Coast. I live with my boyfriend Matthew and my friend and business partner Nikki Westcott and her man.
Q. What does your work involve?
Nikki and I’ve been involved in fashion for some time with our We The Wild Ones Instagram following but the big news is we’ve launched our own label, Jagger & Stone. We just got back from showing the brand at New York Fashion Week and our second collection, called Wild Knights, is out now. Nikki and I saw there were loads of boho and gypsy brands in the market for festivals but a big gap for fashion that was more for a cool girl. Our first collection was shot around Joshua Tree in the US. We used a lot of leopard-print, lace-up details and sheer pieces for layering.
Q. How did Townsville set you up for success?
I was lucky to have so many opportunities while I was studying at JCU — I worked for Red Bull, a friend and I were manager of the The Crocs’ cheerleading team, and I worked at Full Moon Down Under. I also worked at The Townsville Fashion Festival and went away to volunteer at Sydney and Melbourne Fashion Week. Studying Journalism and Marketing also helped set up our fashion label for success — Nikki and I don’t have to hire anyone for this as we both studied Marketing. As well as designing together, we do all of our own media releases, campaigns and influencer programs.
Q. Do you still come ‘home’ to Townsville to visit?
I try and come back at least once a year and always go home to Mission Beach via Townsville. I’ve still got some really beautiful friends who live in Townsville.
CONNECT NOW
www.jaggerandstone.com