DUO Magazine is produced by a small team of local people who love what they create and the positive influences their work has on the lives of the people of Townsville.
Now in it’s eleventh year, DUO Magazine is Townsville’s complimentary monthly lifestyle publication. DUO’s duty is to promote our city, our neighbours, our achievers, charities and local businesses with insightful interviews and profiles. DUO Magazine’s sections feature new product news, home and fashion trends, health and fitness advice, business and development information, family matters, arts and culture, dining and entertainment – all supported by advertising that works for our clients. The DUO Magazine reader (women and men 25-54 years) appreciates the fact that DUO is a high quality publication that attracts quality advertisers.
WHAT YOU’LL READ IN DUO
Our editorial approach is to introduce our readers to as many local people as we can fit and tell their inspiring stories so that our readers are moved emotionally and/or learn something worthwhile. In a city like ours, we understand that ‘people know people’ so often DUO Magazine is picked up by our readers to see who’s in it that they know or know of. And who is in DUO that they want to know about. One of the comments we get all the time from people we write about is that they had no idea how many people read DUO and the breadth of our readership demographic. They often say we made them famous (in a good way).
COMMUNITY INVOLVEMENT
DUO is a well loved by our readers because we’re dedicated to promoting the positive aspects of our city, highlighting our inclusive multi-cultural way of life and helping those less fortunate in our community by raising their charity’s or service provider’s profile and supporting them with donations, involvement or stories.
DUO Magazine is a Major Sponsor of the Townsville Hospital Foundation, a Major Sponsor of the Townsville Picnic Bay Surl Lifesaving Club and a City Partner of Townsville City Council’s Together Townsville initiative. As well as the charities we feature each month, DUO Magazine shoots and publishes photos in each issue for charity fundraisers, award presentation nights and business networking events in our SEEN social pages. From our first 64 page issue to our latest issues of 160 or more pages, only the page dimensions, three clients and three original staff members remain the same. We now employ more local photographers, freelance writers, and have more local advertisers than ever before. More stories, more pages and more sections so there’s more to read.
CIRCULATION AND DISTRIBUTION
Controlled circulation 12,000 copies printed monthly plus an online version. 45,000 readership of printed magazine. Average 33,000 impressions per issue of our online version (ISSUU). Distributed to over 400 locations throughout Townsville, Mount Isa, Ingham, Charters Towers and Ayr. 600 copies are delivered to Alliance Airlines for FIFO miners and the QANTAS Club each month. Many readers send copies of DUO to friends and relatives, especially those visiting or moving to Townsville.