A FRESH APPROACH
Climbing the small business ladder from protégé to owner is a natural progression. DUO talks to Daisy Fresh Drycleaners owner Sandra Smith about her seamless transition into business ownership…
How did you come to be the owner of a dry-cleaning business?
My younger sister Jennifer and I grew up very close and after leaving school we both started working in the drycleaning industry in Townsville.
In 1993, we both got jobs working at Daisy Fresh for Ian Weller, the then owner. Ian was a great boss and a wonderful mentor. He was a friend and father figure especially after the loss of our dad four months before I took over Daisy Fresh in 2011. Jennifer is now the proud owner of her own drycleaning business in Douglas; Earthcare Drycleaners.
What do you love most about running your own business?
It’s challenging but so worth it. I love being able to work with my family. My daughter Kayla has worked for me for eight years now which has been fantastic.
What do you think constitutes a successful business?
Word of mouth and a good reputation is key. Daisy Fresh is a well-established business and I have very loyal customers and a great reputation. We’ve also provided same day service and our amazing seamstress Rose has been our mending lady for over 25 years. Rosie is a perfectionist!
What’s your business ethos…Quality rather than quantity. We ensure our work is the best quality we can possibly provide and never sacrifice quality for quantity.
Where do you see yourselves in 10 years?
I hope to have handed over the reins to my daughter Kayla. Like Ian before me I will still be around to lend a hand whenever I can.
Daisy Fresh Drycleaners
213 Charters Towers Road Hermit Park