A SWEET SUCCESS
New and innovative business ideas are hard to find but they’re not all taken…yet! DUO chatted with a local couple who snapped up a social media trend and made it their own; without quitting their day jobs!
What’s a Doughnut Wall?
Danielle: Pretty much exactly what it sounds like! It’s a fun, edible party décor which can be a creative alternative to a cake or great addition to a dessert bar. Guests can join in the fun by sampling the delicious wares from the wall or take home a sneaky treat for themselves at the end of your party; in the unlikely event there’s any left!
How did ‘To the Wall Hire’ come to be?
Danielle: We caught onto the growing trend of Doughnut Walls on Instagram and decided to bring the trend to Townsville. With a passion for events and decorating we didn’t want to limit ourselves just to Doughnut Walls in case it didn’t take off, so we added regular backdrops to our hire range as well. As a full-time teacher myself and Nathaniel a FIFO maintenance planner, we didn’t really know much about running a business, so the early stages involved a lot of Googling, learning how to use social media, trips to Bunnings and ‘taste-testing’ doughnuts!
What do you love most about running your own business?
Nathaniel: Meeting new people and being allowed the opportunity to play a part in their special moments. We’ve catered for weddings, engagement parties, baby showers, birthdays, charity events, shopping centre displays and business functions. It’s been rewarding to build and watch our business grow from the ground up together.
What’s your business ethos…Nathaniel: We strive to provide a high level of customer service, ensure every aspect is perfect and to think outside the box.