Today’s traveller is looking for so much more than just a hotel room and some good food.
They want to feel something. To be moved by something. To connect with their destination and the people within it. They’re looking for an experience.
Visitors want to go beyond the typical “touristy” sights and attractions when traveling to a destination. They’re chasing that emotional feeling or personal achievement they get from engaging in unforgettable and inspiring activities. The experience must touch them emotionally and connect them with special places, people and cultures.
It’s experiences like this that catch the attention of state tourism body, Tourism and Events Queensland (TEQ), and ones that can potentially feature in major, Australian-wide, marketing campaigns promoting our destination.
The Townsville North Queensland tourism industry is about to be given a boost, as ten up and coming operators are given a helping hand from world-renowned tourism specialists. Townsville Enterprise has developed a program, in partnership with TEQ, to kick-start local tourism operators on their journey to become a “Queensland Signature Experience”. The ten operators will take part in a program that will provide the tools, knowledge and mentorship to ensure the tourism experiences and activities they’re offering are up there with some of the best in Australia and the world.
Here is just a selection of the first Signature Tourism Experience Program participants eager to elevate their visitor experience:
Big Mama Sailing
This unique family owned business has recently relocated to Magnetic Island after operating in Mission Beach for five years. Owners, Stu and Lisa, have made the sea-change to take advantage of Townsville’s 300 plus days of sunshine each year. Big Mama (the name of the 60 foot Ketch-rigged sailing yacht) offers a memorable, customised sailing experience for up to 12 guests on day sails and up to five guests on overnight sails. Big Mama is a relaxed, friendly and homely vessel with a delightful crew, who ensure all guests are comfortable and all their individual needs are met.
There are plenty of activities on offer for the active inclined, such as snorkelling, paddle boarding, kayaking and boom netting. Or for those looking to kick back with the breeze in their hair, with only 12 guests on board, it’s easy to find room to laze in a beanbag with a good book, have a nap or keep an eye out for dolphins, turtles, sea snakes and whales. Big Mama is also happy to troll a line behind while sailing, allowing guests the opportunity to catch Mackerel, Tuna or Cobia which Lisa can whip into some fresh sashimi served with her famous homemade dipping sauce.
Big Mama is an extremely professional, genuine and consistent commercial sailing operation that offers all guests a truly special experience. Get in touch with Stu and Lisa today to set sail on a unique adventure you didn’t know existed in your own backyard.
Mungalla Aboriginal Tours
Mungalla Station is an experience like no other. Mungalla offers a number of tours that aim to share the rich history and culture of the Nywaigi Aboriginal culture (the traditional owners of the land) to improve the economic and social position of their people. Located just outside of Ingham, tours of Mungalla begin at the grand Mungalla Station homestead where visitors are introduced to Nywaigi Aboriginal culture.
Here you can examine artefacts and try your hand at throwing a boomerang. Tours then proceed to the original homestead site where groups are introduced to James Cassady, the first European settler on Mungalla in 1882, whose family played a pivotal role in protecting the Nywaigi people.
A speciality of Mungalla’s is the traditional underground cooking of assorted meats and vegetables, “Kup Murri”, which is included in the Deluxe Tour package. Camping is also available for self-contained travellers at a cost of $10 per person per night.
This is an authentic Aboriginal experience that will stay with you long after you return home and one completely unique to the Townsville North Queensland region.
To learn more about the Signature Tourism Experience Program call Townsville Enterprise on 07 4726 2728.
Crackajack Sport Fishing Adventures
Fishing in Queensland doesn’t get much better than off Lucinda’s scenic coastline with the breathtaking rainforests, waterfalls and rugged mountain peaks of Hinchinbrook Island as your backdrop. Whether it’s fishing for the illustrious Barramundi or Mangrove Jack in the channel or trying your hand at sport-fishing out at the reef, Crackajack provides a real fishing adventure.
Experience some of the country’s most renowned locations for sport and saltwater lure fishing on one of their various, affordable, multi-day packages. Crackajack not only offers experiences for groups of family and friends, but also cater for the corporate market, with packages specifically designed for business groups.
Whether you’re rewarding your employees, entertaining clients, having a family day out, or challenging your mates to reel in the whopper, Crackajack has a package to suit everyone. Go on, give it a crack.