She’s A Gem
She started her brand in Sydney with absolutely no knowledge or experience but now Amber Sceats jewellery is internationally renowned and worn by the likes of Taylor Swift and Ruby Rose.
Amber Sceats is living proof that anyone with a dream who is willing to dedicate all of themselves to their vision can have great success. She founded her self-titled accessories company in 2012 and quickly gained a profile as one of Australia’s most dynamic designers.
“It always starts and finishes with me creating pieces I would personally love to wear,” says Amber, adding that “it was while I was travelling through the South of France I discovered and fell deeply in love with vintage designer jewellery”.
“I’m heavily influenced by history and the intricate detailing and texture of vintage pieces. My workspace is organised chaos with endless trays and boxes of samples everywhere, which is ironic because at home I’m obsessively compulsive about having everything neat and tidy and even colour co-ordinated.”
Amber’s latest collection, Into the Blue, celebrates the beauty of our white, sandy beaches and crystal-clear waters.
“We live in the most iconic and stunning part of the world and I wanted to celebrate how lucky we are by connecting our followers with nature,” Amber says. “The collection features pearls and shells, which remind me of a fabulous summer vacation or a beautiful Sunday down by the beach. “I’m fascinated by pearls. There are so many different shapes and colours and every single pearl you will ever see is unique and created by nature. How amazing is that!
“Not to mention they are heavenly and suit every age group from your teenage daughter to your 90-year-old nanna.”
Amber Sceats fans will also be excited to hear the big news that the brand is expanding beyond jewellery to offer a full range of accessories including eyewear, handbags and shoes. “I’ve just finished designing my first eyewear collection that was inspired by a single pair of vintage Cartier Sunglasses I discovered in Turkey,” Amber says. “I thought to myself… ‘Why don’t designers create sunglasses like this anymore? They’re like jewellery for your eyes.’
“The metal work and detailing was true craftsmanship. Pieces you literally can’t take your eyes off. I realised there is a gap in the market and I want to bring back this quality and intricate detailing in eyewear to the consumer at a more affordable price. “The Cartier vintage sunglasses I found retailed for over $3500, so needless to say I didn’t buy them!”
Given the fact Amber’s the mastermind behind an internationally successful jewellery brand, you’d imagine she’d wear lots of bling every day. But the style icon says that’s no longer so.
“I started my brand because I loved to wear jewellery. I was obsessed. I left the house looking like a decorated Christmas tree every day,” Amber admits. “But nowadays I’m very minimalistic and usually make a statement by focusing on one category. For example, if I want to wear bracelets I’ll wear a stack of them and wear not much else. Or if I want to wear earrings out at night, they will be a statement piece. I usually focus on one category and go all in!”
As for her success to date, Amber credits her amazing team including the talented craftspeople she works with all over the world.
“Whether that be in China, Italy or India, I work with amazing people who have become friends who love to bring my creations to life,” Amber says. “I only work with factories I trust and I speak to them on a daily basis and visit at least four times a year.”
Amber says her mother Jeanette has also inspired her to give her all in pursuing her dreams.
“She’s the hardest-working person I know and probably the only one to put up with my creative meltdowns,” Amber laughs. “She taught me everything I needed to build my brand but, most of all, it comes down to a lot of sacrifice and dedication. I work every day, all day… it’s the only way!”
CONNECT NOW
www.ambersceats.com
